E-commerce mini-program app in China, also offering member benefits to encourage legacy users and new users.

With the fast evolution of WeChat, it is key to enable an e-commerce platform based on a mini program, allowing WeChat users to access it conveniently. Fully integrated with Sephora’s PIM, inventory, OMS, and CRM systems, this ensures customers are presented with up-to-date information and that customer data is synchronized across multiple channels.

Launched on August 31, 2018, with much success, it has helped generate significant traffic and transactions through the WeChat ecosystem, delivering business goals. The mini program launched successfully in August 2018, with over 100 stores throughout China participating.