E-commerce mini-program app in China, and also for the member benefits to encourage legacy users and new users.
With the fast evolution of WeChat, it is key to enable an e-commerce platform based on mini program, allowing WeChat users to access conveniently. Fully integrated with Sephora’s PIM, Inventory, OMS and CRM systems, ensuring customers are presented with up to date information and customer data is synchronised across multiple channels.
Launched on Aug. 31th, 2018 with much success. Has helped generate significant traffic and transactions through WeChat ecosystem, delivering business goals.
The MP launched successfully in August 2018, with over 100 stores throughout China participating.
WeChat scan more of Mini Program designs below:
Lane Crawford E-commerce
Leica Photo share community
Sweaty Betty E-commerce
Sandro Membership
Pure Yoga E-commerce
Sephora e-commerce WeChat mini-program
Apr 2018 - Jul 2021
Huan Feng
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