Fung's Portfolio

The challenge: navigating complexity without losing focus

Learning has never been easy. It takes effort—day after day, lesson after lesson. But that effort shouldn’t be wasted on clunky interfaces, unclear study plans, or the frustration of not knowing what to do next.

Our challenge was to design a digital learning experience that respected this effort. One that didn’t claim to make learning “easy,” but instead made it effective—helping students stay on track, see progress, and keep going when motivation wavers.

Understanding the learners: what really matters

Before redesigning anything, we needed to understand what really mattered to learners. Through surveys, interviews, and usability testing, we found clear patterns:

📌 70% of students were career-driven, focused on measurable progress.

📌 Motivation was a major struggle, across all age groups and learning styles.

📌 Lack of structure was a key frustration—students needed clearer study plans and next steps.

Before redesigning anything, we needed to understand what really mattered to learners. Through surveys, interviews, and usability testing, we found clear patterns:

📌 70% of students were career-driven, focused on measurable progress.

📌 Motivation was a major struggle, across all age groups and learning styles.

📌 Lack of structure was a key frustration—students needed clearer study plans and next steps.

Top challenges from student survey

Over 1,500 students took the survey. Stated top challenges are common across all student persona/segments.

It’s hard to stick to goals

Not knowing how to solve problems

Low efficiency

Get bored

Not knowing what to do next

Can’t find learning materials

Being distracted by other mobile apps

No problem

Others

App crash

19%

13%

12%

11%

10%

A few follow up interview conducted to understand the reason

These interviews were particularly helpful in uncovering the reasons behind user behaviours, providing qualitative data that added depth to our understanding.

Designing for real learning: the ideal student journey

We mapped out a student journey built around how people actually learn:

🚀 Goal-oriented planning

Every student starts with a clear objective, and the platform adapts to their needs.

💡Built-in motivation

Progress tracking isn’t just numbers; it’s designed to keep students going.

⏳ Smarter learning efficiency

Personalised study paths ensure that time spent studying counts.

➡️ Clear next steps

No more “what do I do now?”—intelligent recommendations keep students moving forward.

Mapping current systems

We mapped every screen in the old systems to understand user flows and pain points. This thorough mapping gave us a solid foundation for improvement and innovation.